with a conversation between an Intellectual Property attorney (co-founder Mike Ballard) and a Brand Protection Manager for one of the biggest CPG companies in the world. Mike had been trying to get this CPG company’s business for a long time.
When we realized this, Mike and I, along with fellow co-founder Brandt Madsen, researched what causes a person to lose selling privileges on Amazon. We applied Mike and Brandt’s legal expertise, treating Amazon marketplace policies the same way they’d treat intellectual property law by framing Amazon’s enforcement system the way they framed the justice system.
By applying AI and automation technologies to identify, track, and deter these rogue sellers, HORUS was born. Business Protection Pro is specifically designed to solve this “unsolvable” problem of illegitimate gray market sellers on Amazon, eBay, Walmart.com and (coming soon) Mercado Libre.
Our process is grounded in CPG, thanks to our Brand Protection Manager colleague’s own frustrations. Business Protection Pro is product category agnostic, designed to help large and small companies alike. The methodology we have applied paired with HORUS’s progressive adaptability has produced a more efficient and effective result than the legal remedies and systems built on application and enforcement that are traditionally used to solve this growing issue.
22 yrs. experience MBA Duke University Business Strategy and Machine Learning Companies: GE, PwC, E&Y
17 yrs. experience J.D. Brigham Young Univ. Intellectual Property
CHIEF PRODUCT OFFICER
22 15 yrs. experience J.D. Univ of New Hampshire
VP OF STRATEGIC
BS Brigham Young University Companies: Franklin Covey, Warren Miller Entertainment, Salomon North America,